Fuzzy Math

So you might not be able to tell it from the lack of updates, but we are still kickin’!

It was a crazy summer that carried over to a crazy fall, and winter is shaping up to follow suit. We have some recently finished projects we are excited to share, but we aren’t quite ready yet. We do, however, have some new logos up on our Clients page that we are very proud to share.

More to come shortly!

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Thanks Ben for the introduction! Hello, world. I’d say “Hello Chicago” but as I understand it, the official introduction to the city doesn’t happen until “Winter” arrives, bringing its bounty of candy canes, ice skating on Lake Michigan and endless snow smiling angels.

Being from California with a vast knowledge of surfing and sushi, I think I’ll get along with this Winter just swimmingly. I mean, surfing includes a special costume, just like Winter. And sushi involves wrapping raw things in rice, just like Winter when everything is raw and wrapped in ice. I guess that surfing and sushi are just like Winter because they are mysterious and frightening to newcomers.

I know little about surfing, only some about sushi, and a whole lot about how unprepared I am for a Chicago Winter. So I’m a newcomer. But I’m so very glad to be a part of the talented crew at Fuzzy Math here in Chicago.

I’m even more excited knowing that Fuzzy Math values empathy and clarity in its design. Each of these are core values in good visual design and the work that I do.

Underpinning that work, my traditional visual arts education includes immersive studies in early Italian Renaissance art, faith and history where I learned to listen to context. Professionally I come with 6 years of agency experience where I’ve advocated for clear and compelling visual communication in prototyping, branding, advertising, publications, and interfaces.

Here at Fuzzy Math, I’ll lead the visual look and feel with a care for both sensitivity and precision in craftsmanship. I’ll also follow any good advice to avoid winter snow blindness.

–Isaac

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We were sitting back and relaxing the other day, thinking about all the people we have worked with in the first two and half years of Fuzzy Math. Between our current crew, previous workers, and the handful of indie contractors we’ve worked with, it turns out we were very Midwest-centric in where we came from: Illinois, Iowa, Michigan, Nebraska, Ohio, Missouri, Wisconsin. We never really ventured out of our geographic neighborhood.

We decided that needed to change. So we looked far and wide to see if anyone was interested in helping us expand our reach. Isaac Steiner was up for the challenge all the way from California. Even though he is in Chicago now, he brings his love for surfing, sushi, and graphic design.

While I don’t actually know if he likes surfing or sushi (but is there anything else in California?), I am positive that he brings his love of graphic design. Isaac will be leading up the visual design charge here at Fuzzy Math, helping us continue our growth as we turn yet another page at Fuzzy Math.

Isaac will be along shortly to introduce himself, but for now, Fuzzy Math (and the Midwest) is happy to say:

Welcome aboard, Isaac!

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One week after Bob the Intern and I took in Edward Tufte’s one-day course on Presenting Data and Information, I have finally digested the six-hour session enough to put some thoughts down.

Though the focus of the course was on making effective and credible presentations, evaluating evidence used in presentations, creating complex and clear interfaces (or data visualizations), etc., my biggest takeaways were the points made throughout the day that seem the least Tufte-esque. Continue reading →

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