Julia and Rachel here. Recently we had the opportunity to take part in an expedited service design project, which involved re-organizing our office kitchen and food experience. As interactive designers, we mainly exercise our problem solving skills visually, in a digital space. Rarely do we get the chance to enter the world of our UX… Read more »
For this edition of Fuzzy Math Focus, we are diverging from the past focus on Fuzzy Math interns to now highlight one of the guys who started it all: Partner/Co-Founder Mark Baldino. If you thought all entrepreneurs spent their college years with their heads buried in finance, marketing, and business administration textbooks, think again. In this… Read more »
For our final post in our Enterprise UX series we wanted to tackle the biggest challenge: organizational change. Given the potentially limitless size and scope, we’re going to insist on being realistic as you imagine how this would apply to your situation, and also focus on how to integrate these user experience design practices and methodologies into your enterprise organization.
Innovation through experimentation sounds scary for many enterprises and perhaps impossible for their employees. Although it may sound this way, innovation within enterprises is very possible — we have many happy clients (and successful research) to prove that it’s possible to innovate with a bit of courage and good methods.
Enterprise applications are chaos. They’re built for many users across many organizations using many features in many different ways (to say nothing of the intricacies of groups, departments, and business units). How do you reduce entropy in such a complex system?
Once you’ve conducted research, you need to synthesize the data. Many times, this synthesis is the primary value of the engagement. And often, it’s easier to find designers able to conduct research than to find those able to extract meaningful insights that make for impactful findings and recommendations.
Enterprise UX research can be tough. With many users across many client companies, there’s rarely one right answer to how your product should work. Talking to many people across different companies can help understand who your customers are, and identify powerful opportunities to improve their experience.
In B2B and enterprise software, the paying customers are those with purchasing and decision making powers. However these economic buyers are generally not the same people that use software every day. The are not the end users with whom design research should be targeted. This mismatch between economic buying power and usage can create difficulties in selecting and conducting design research in business setting. In some cases it’s unclear who the end user is and in other cases it’s difficult to speak with them. Here are some tips Fuzzy Math has learned over the past 6 years conducting B2B and enterprise user research.
For the past couple weeks, we’ve been working with Collide, a collaborative living community* startup here in Chicago. We’ve been getting up-to-speed with where they are, where they want to go, and doing research focused on their audience and service offering. At the same time, they’ve been heads down putting the finishing touches on their… Read more »
The Fuzzy Math birthday wasn’t the only exciting thing we’ve had going on in the office these last few weeks. As of March 23rd, we’ve had one more face join us on the UX side of the office in Becca Noffsinger. Becca has a unique background from the rest of the gang here, as her… Read more »