We are really excited to see that ConnectedHealth, a healthcare startup Fuzzy Math recently helped, has now launched. Congrats to them!

ConnectedHealth was tackling a very difficult process: how do they make the complicated insurance purchasing process and the display of health insurance information as easy-to-digest as possible. How can you get a user to intuitively understand the many competing components of multiple insurance plans at-a-glance? Is there a new way to look at this information outside of an excel-like spreadsheet design seen around the web? The answer was a swift round of sketches and data visualization ideas from Fuzzy Math.

We first became acquainted with ConnectedHealth through our friends at DecisionStep. When they approached us they had a solid set of early page designs for a prototype of their health insurance decision selection engine. Fuzzy Math’s job was to apply some expert knowledge and UX heuristics through a User Experience Website Review. They were so pleased with the results that they brought us back for a few rapid rounds of wireframes and graphic design.

We consider ourselves a startup and always appreciate working with sharp people who are dedicated to their company and the pursuit of a great idea. Working with everyone on the ConnectHealth team was a true pleasure and made our work incredibly easy.

The results were exciting to see in a demo built by their back-end partners, the skilled folks at Obtiva.

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