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Author Archives: Mark Baldino
Recent client work: Discovery workshops
At Fuzzy Math, we kick-off projects by leading our clients in a session of collective brainstorming activities and ideation exercises to discover information about the system, users, and business objectives. We believe the most effective information gathering involves a collaborative and interactive … Continue reading
Posted in Fuzzy Math, General
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Small business health indicators dashboard
Update: See how we mashed up all the back-end bits to create our small business dashboard. Inspired by other small business dashboards we decided to create one for Fuzzy Math. The first iteration is going to be geared for the … Continue reading
Simple visualizations used powerfully in storytelling
We recently finished a project on data visualization for the fine folks at Cancer Treatment Centers of America in which we redesigned the display of health and wellness data. The challenge was providing a compelling story through the display data … Continue reading
Posted in Technology & UX
Tagged healthcare, information visualization, storytelling, user experience
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Recent client work: Diamond, Edelman Digital, and NexTag
It has been very busy the past few months here at Fuzzy Math. We haven’t had much time to talk about what we’ve been up to so here’s some of our recent clients. We provided strategy, site reviews, user experience … Continue reading
Following companies on LinkedIn
I’ve always firmly believed that LinkedIn is the premier social networking site simply because it has a clear focus and reason to exist. Ask anyone what they use Facebook for and you get a zillion answers. You’ll get three or … Continue reading
Posted in Small Business
Tagged competitive analysis, linkedin, recruiting, sales, small business, social networking
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Coming soon: FreeRange – Freelancer availability and resourcing software
We just launched the Coming Soon page for FreeRange (www.freerangeapp.com), a new web-based application we are building targeted at small businesses seeking to ease the process of staffing projects with freelance talent. We need this application ourselves and felt there … Continue reading
New clients: Cancer Treatments Centers of America, DecisionStep, and GamedayHousing
Although we’ve been busy cranking out updates to our service offerings and working on internal projects like Ranger, we are also pleased to announce the start of three new projects with some great clients: Cancer Treatment Centers of America www.cancercenter.com … Continue reading
Introducing our first product: User Experience Web Site Reviews
We’ve been hard at work since the holidays getting our 2010 plan in order and executed. The first item we’re crossing off the TODO list is the launch of our very first product, User Experience Web Site Reviews. We’ve been … Continue reading
Posted in Fuzzy Math
Tagged best practices, heuristic analysis, products, site evaluation, site reviews, usability, user experience
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Annoyance solved! I can now tab through a form and stop on dropdowns
I was noticing with some annoyance that as I was tabbing through forms in Firefox on OS X 10.6 that it wasn’t stopping on dropdowns. This work at some point but for some reason had stopped. After a quick search … Continue reading
How we work: the Hollywood Studio model in a User Experience Design Studio
The way we work isn’t completely unique but I think it’s worth mentioning, especially as it relates to how we resource projects, allocate talent, and operate. The simplest analogy is to think of how film studios operate (Disclaimer: I have … Continue reading
Posted in Fuzzy Math
Tagged catalyst of record, crowdsourcing, freelancing, how we work, starfish and the spider, studio model
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