Posts By: Mark Baldino

Enterprise UX: Integrating UX into Large Organizations

For our final post in our Enterprise UX series we wanted to tackle the biggest challenge: organizational change. Given the potentially limitless size and scope, we’re going to insist on being realistic as you imagine how this would apply to your situation, and also focus on how to integrate these user experience design practices and methodologies into your enterprise organization. Read more »

Enterprise UX: Removing the Fear from Enterprise UX Experiments

Innovation through experimentation sounds scary for many enterprises and perhaps impossible for their employees. Although it may sound this way, innovation within enterprises is very possible — we have many happy clients (and successful research) to prove that it’s possible to innovate with a bit of courage and good methods. Read more »

Enterprise UX: Produce Research Findings Reports with Impact

Once you’ve conducted research, you need to synthesize the data. Many times, this synthesis is the primary value of the engagement. And often, it’s easier to find designers able to conduct research than to find those able to extract meaningful insights that make for impactful findings and recommendations. Read more »

Enterprise UX: Finding the Right Research Candidates

In B2B and enterprise software, the paying customers are those with purchasing and decision making powers. However these economic buyers are generally not the same people that use software every day. The are not the end users with whom design research should be targeted. This mismatch between economic buying power and usage can create difficulties in selecting and conducting design research in business setting. In some cases it’s unclear who the end user is and in other cases it’s difficult to speak with them. Here are some tips Fuzzy Math has learned over the past 6 years conducting B2B and enterprise user research. Read more »